Microsoft Online Services On move: Threatens Google Apps?
- By erwin castro
- Published 12/15/2008
erwin castro
An Information Technology graduate. Tech savvy guy with interest in web development and technology.
Redmond based Software giant Microsoft Corp.
is making a major movement on the web, the Redmond crew are moving
fiercely towards the web. The Software company has just announced that
it will soon launch a wide range of online software services this will
include an online versions of Microsoft Office Suite.
Microsoft is making transitions here, it’s moving onto the software as
a service market or SaaS for short. For Microsoft SaaS market got huge
advantages that traditional software services, at SaaS software are
hosted online instead of downloaded to computer hard drives. Customers
do not need to spend a staggering a mount of money on equipment and
software maintenance. Customers who use hosted online software or SaaS
can be assured of a state of the art experience as the software is
centrally and continually updated. Software as a service is the trend
now on the web and Microsoft will lead the industry. As the Redmond
based Microsoft foray into online software services come fierce
competition from archrival Google. The Search Company has recently
launched its own Google Apps,
designed to take on Microsoft Office. So far Google Apps posed only a
minor threat to Microsoft Office, Redmond still own a major share of
the Office market. Redmond got huge advantages and quite superior in
this kind of battle, it got huge head start and almost virtual monopoly
but mighty Google is determined to challenge Microsoft, it’s started to
provide free web services such as calendar, collaboration email and
messaging software, the said free services
would help Google Apps hits
those huge figures and increase number of users. But Microsoft managed
to keep Google Apps at bay for while. Microsoft move quickly, the
Software company has announced that they will launch a free versions of
its software services they also got lightweight version of its software
products, of course it will be available with a range of option like
subscription based or traditional licensing based. The Software Company
also announced that it’s making an online upgrade version of its
Microsoft Office business software. Microsoft got a new face lift here
most of its online software are supported by advertising. For Microsoft
online advertising is the new economic engine and a new revenue booster
for Microsoft’s online business, we could see ads whenever we use
certain Microsoft online software services. Microsoft got an edge here,
Microsoft is Software Company and it got a rich set of software
services. Microsoft also got more software technology and more
experience. It could be impossible for Google Apps to beat Microsoft
Office. Yes, Google own the web, as of now, it got a whopping 60
percent market share of all online search compared to Microsoft’s 10
percent and Yahoo’s 20 percent share, that’s a huge gap, Google got
wider online reach but software is quite different story, here
Microsoft is a major player and reign supreme.
