Fundamental questions about Microsoft: Was the company in trouble? Brutal competition, a stock going nowhere, Microsoft is in serious trouble. Microsoft need something, Chairman Bill Gates has just introduced his new hire, the software genius Ray Ozzie. What will Ozzie do? Ray Ozzie is now the Chief software Architect for Microsoft. Bill has just passed the torch to Ray Ozzie, who has the technical acumen to lead the company to fight Google. An industry visionary and pioneer in collaboration and communication software. The first assignment Ozzie got is rebuilding Microsoft. The software giant is under siege. A lot of people asks who the hell is Ray Ozzie? Ray Ozzie is the brain behind the "new Microsoft", Ozzie main job in Microsoft is to revive the flagging software giant, and get it ready for the business. Microsoft's CEO Ballmer is counting on Ray Ozzie, long known to the web for his wizardry in software, the creator of Lotus notes, a breakthrough software for internal corporate networks that pushed the Windows to its technological limits and also the founder of Groove Networks. Microsoft, once the dominant force in the industry for more than twenty years is finally facing tough competition, there are big strategic problems such as figuring out how to fight back as free open source software continues its relentless advances around the world, plus the competition from the internet based companies such as Google and Yahoo. Ozzie's major works is to webify everything Microsoft's got the business software, office software, xbox games, all of it. The new trend is "Cloud Computing". Redmond crew call this the Net at Microsoft. Ray Ozzie's move will spawn huge advertising business, users see online ads where never they use certain products and services. Online advertising is now a mainstay of Microsoft's MSN service, well the main strategy here is meld online services with core Microsoft products and services and earn not just from software or services but also from online ads. Microsoft were finally shifting toward the net. Microsoft got the man, and its Ray Ozzie. Microsoft will not going to go down without a good fight.